It covers topics from the individual to the societal level of analysis. She is a psychologist who studies consumer decision making. In particular her research focuses on the mental processes that underlie consumers' judgements and choices. Much of her recent research is on elderly consumers. She holds appointments as associate profess of psychology and as faculty associate in research center for Group Dynamics of the Institute for Social research. Her research centers on understanding memory, cognition and judgment processes across the lifespan in social and consumer related contexts.
She is a leading expert in the field of consumer neuroscience. His research focuses on human cognition, communication and judgment, including its implications for consumer behavior. He has received the Wilhelm Wundt Medal of the German Psychological Association for contributions to psychology as an experimental science. The Aging Consumer arrives as America's most populous generation reaches and passes middle age toward senior citizen status.
The credentials of the editors are evident in their assembly of a strong group of contributing authors. The topics addressed are useful for the classroom as well as the marketplace, with chapters examining spending patterns, retirement preparation, brand choice, and satisfaction levels among the older population. Additional chapters on the neuroscience of aging, socioemotional selectivity, and the impact of choice abundance and informational complexity make the scope and depth of this volume of great value to researchers, students, and practitioners.
The Aging Consumer
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If there was a single card and it was administered by Medicare, and it got the cost of drugs down — wonderful, marvellous. They have a greater tendency to focus on, seek out and remember positive emotional experiences and find positive information more salient whilst either not noticing or forgetting negative messages. This may mean they will be more influenced by positive frames than negative.
There is also evidence that they are more affected by loss aversion.
Much of the research by Laura Carstensen and her colleagues illustrates this phenomenon. For example:.
Gone are the goal striving, purpose-seeking, horizon-expanding days of their youth. Instead they focus on what brings emotional satisfaction , either through meaningful relationships such as grandchildren or friendships or ways in which to savour life, because they perceive their life is nearer its end than its beginning — a phenomenon known as Socioemotional Selectivity Theory.
The same study also found that peaks in measures of fluid intelligence varied — some peaked early in life whilst others did not peak until age See Hartshorne, Joshua K. When does cognitive functioning peak? The asynchronous rise and fall of different cognitive abilities across the lifespan. Drolet, N. Yoon Eds.
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New York: Routledge; and Peters, E. The New York Times, May 12, May 12, Ma, X. He was also founder of HeadlightVision in London and New York, a behavioural trends research consultancy. HeadlightVision was acquired by WPP in Her background is in Economics across a wide range of contexts, from global business and finance to international development, with a BA and MSc in Economics from Cambridge and Oxford. Save my name, email, and website in this browser for the next time I comment.
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